Your path to sustainable new customer acquisition with analytics union solutions

  • We find your exact target group through cooperative RFM existing customer analyses
  • We identify for you the multibuyers in your industry among typical mail order customers
  • We guarantee a targeted selection based on the actual transaction and purchasing behavior of your customers
  • We only provide addresses of mail buyers with high mail order activity for your catalogs and mailings

analytics union Prospecting

/ TCP* Germany
170 € / TCP Austria

First use of addresses

  • Use of addresses within 90 days after data delivery
Request now

analytics union

/ TCP* Germany
130 € / TCP Austria

Multiple use of delivered addresses

  • Any further use of the addresses within 90 days
Request now

analytics union QuickUse

/ TCP* Germany
80 € / TKP Austria

Multiple use of delivered addresses

  • Use within 90 days after data delivery and within 12 days after previous PAL
Request now

*TCP = Thousands contact price

Your path to sustainable existing customer management with analytics union

We determine which of your inactive customers are active in the mail order business and thus support you in reactivating customers you thought were lost.

We also help with the optimized conversion of prospects to customers. Targeted mailings increase the proportion of sustained responders.

analytics union ReActivation

/ TCP Germany + Austria

Reactivation of own address databases

  • Sustainable existing customer management
  • Reactivation of customers thought to be lost
  • Optimized conversion of prospects to customers
  • Efficient use of resources, thereby saving costs and optimizing profits
Request now

The German Mail Order Typology as an Alternative for Your New Customer Acquisition

In addition to the data substance of analytics union, you also have the option of obtaining data from our partner GEMINI DIRECT. GEMINI DIRECT who offers analytical know-how and professional warehousing.

At CUSTOMY, we stand for many years of experience in data management for the mail order business.

In a stock of over 16 million addresses, we find exactly the types of buyers you need to increase your sales.

German Mail Order Typology

/ TCP Germany
€ 170,- for participants of the analytics union

Reactivation of own address databases

  • Selection costs: included
  • Delivery costs: included
  • Delivery form: sFTP
  • Minimum billing quantity: 10,000 addresses / none for members of analytics union
  • MAQ: 60 %
  • Selection criteria: Age, gender, zip code, others on request
  • For members of the analytics union without overlap to deliveries from the analytics union
Request now

Services in detail


Based on transaction-based consumer knowledge, the populace and depth of the information contained in the pool make it possible to analyze the buying behavior, history, and preferences of individual customers in line with data protection requirements. In this way, multiple buyers are identified, and suitable new customer potential is determined on the basis of the customer portfolio of the individual company clients.

Reactivation of inactive and lost customers

In addition to acquiring new customers, the analytics union can also be used to positively support the reactivation of inactive customers and the development of prospects into customers. The multi-layered information provided by the VHA can be used to determine which inactive customers and leads are active in the mail order business, make purchases, and are therefore suitable for (re)activation as customers.

Transaction-based buying behavior

Excellent, qualified data that goes beyond the lookalike approach. With us, the actual transaction and purchasing behavior of customers are considered in our analyses – and not only as information from our own company in each case but also through the information of all other members of the analytics union.

Highly qualified new customer potential & 360° user profiles

With membership in the analytics anion, companies can tap into highly qualified new customer potential for promotional use. We are your growth partner for new customer acquisition. Get all important information at a glance and save valuable time. So you will no longer miss any sales opportunities and start with a targeted customer approach!


20 years of experience and data protection approved

CUSTOMY is the initiator, advisor, and organizer of the first data pool with DeepRFMp analysis, bringing professional expertise for 20 years. Founded in 2003, the analytics union has had several hundred participating companies during this time and places special emphasis on protecting your data. All data is carefully encrypted, both consumers and, upon request, our members remain anonymous.

Target group and industry-specific data - always up to date

We ensure regular updating of data and continuous expansion of the pool and thus your potential. Unique and actionable insights that bring efficiency and transparency to the mail-order industry. Using state-of-the-art technologies and innovative methods, we capture and visualize data streams of the mail-order business. You benefit from valuable insights into your target group and relevant markets.

Access to the "CUSTOMY Insights" digital dashboard

CUSTOMY Insights provides you with important information about your customers as well as the development of your customer base with just a few clicks. With each update and with each new participant, the depth of the information gained grows. We work dynamically on user-oriented further development to offer our participants tangible added value.

Cost optimization through reduction of wastage

We minimize your costs and optimize your profit by reducing wastage. We take care of measuring the success of your campaigns. No basic or participation fees. No flat-rate, ancillary or hidden IT costs.

Data protection tested - BSI certified

We attach particular importance to the protection of your data. All data is carefully encrypted. We guarantee the greatest possible data security in accordance with the General Data Protection Regulation (DSGVO). As a member of the German Dialog Marketing Association (DDV), we have committed ourselves to their code of honor and quality standard. We are certified by the German Federal Office for Information Security (BSI) according to ISO 27001 on the basis of IT-Grundschutz.

Qualitative data analysis

We guarantee the topicality of the data through regular data updates. Through the constant expansion of the analytics union and the addition of new participants, we gain greater data depth and thus also expand your potential. With the help of RFM analyses and scoring models, we determine the purchasing power, topicality and monetary value of customers and enable the perfect selection of potential customers for you.