The analytics union is a cooperation of various distance selling companies (participants) with the aim of optimizing marketing measures. Your data will be processed for marketing activities within the scope of the legitimate interest of the distance selling companies pursuant to Art. 6 para. 1 lit. f. DSGVO for marketing activities.
In this context, your data will first be analyzed by selected and reliable service providers on a pseudonymized basis together with the data of other participating companies in order to find out relevant marketing activities for you and to be able to generate any interested new customers. The aim is to ensure that you as a consumer only receive advertising that is highly relevant to you. This leads to cost savings on the part of the remote marketing companies, a high level of acceptance among recipients, and is also resource-saving and sustainable.
Companies participating in the analytics union are retailers from different industries such as fashion, home, living, food, garden, collectibles, novelties, etc., as well as publishers and fundraising organizations. In the analytics union, only data is processed which is not considered special categories of personal data according to Art. 9 DSGVO.
The involvement of trusted service providers and the use of special encryption procedures, as well as the conclusion of a processing between joint controllers (Art. 26 DSGVO), ensures that the data protection requirements of the DSGVO are met. You can find the service providers involved under the point Controllers.
You can object to the use of your data for these purposes directly via the contact form according to Art. 21 DSGVO. In the event of an objection, your name and address will continue to be stored in pseudonymized form with the selected service providers in order to protect your rights and to ensure that you do not receive unsolicited advertising in the future or that your data is processed for these purposes.
If, in addition to your objection, you also expressly request the complete deletion of this pseudonymized data, it can no longer be ensured that you will be excluded from marketing activities in the future, as then precisely no corresponding protective comparison with your pseudonymized data record created for this purpose can take place. You can assert your data subject rights resulting from the GDPR, in particular your rights to information, correction, deletion and transfer, against the participant or also directly against us.
In accordance with Art. 11 (1) DSGVO, the possibility of your identification on the basis of the data concerning you will only be maintained as long as it is necessary for the purpose of the respective data processing. Due to the complex encryption procedures, it is therefore possible that your data can no longer be linked to your identity afterwards. In this case, the data subject rights of Art. 15-20 DSGVO can only be asserted if you provide additional information that allows us or our cooperation partners to clearly identify you.
Your data will be processed exclusively by companies that have their registered office in the European Union and also process the data geographically in the territory of the European Union. Data will not be passed on to third parties within the meaning of the DSGVO. The data will be processed exclusively by the aforementioned controllers for the aforementioned purposes and, if necessary, used in pseudonymized or anonymized form for qualification purposes of other data that are not the subject of this processing between joint controllers.
Person responsible for processing:
CUSTOMY GmbH & Co. KG,
GEMINI DIRECT marketing solutions GmbH
Black-and-Decker-Str. 17 C
SDW-IT Services GmbH & Co. KG
Mergenthaler Allee 10-12
Your rights: You have a comprehensive right to information, correction, deletion and restriction of your stored data at any time. In detail, you can exercise the following rights:
Art. 15 DSGVO to request information about whether we process personal data relating to you. If this is the case, you can further request information in particular about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right of complaint, the origin of your data if it has not been collected by us, as well as about the existence of automated decision-making, including profiling, and, if applicable, meaningful information about its details;
Art. 16 DSGVO to demand the correction of inaccurate or incomplete personal data stored by us without undue delay;
pursuant to Art. 17 DSGVO, to request the erasure of your personal data stored by us, unless the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise or defense of legal claims;
Art. 18 DSGVO to request the restriction of the processing of your personal data, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you object to its erasure and we no longer need the data, but you need it for the assertion, exercise or defense of legal claims or you have objected to the processing in accordance with Art. 21 DSGVO;
Art. 20 DSGVO to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request the transfer to another controller and you also have the right under Art. 77 DSGVO to complain to the competent supervisory authority if you believe that the processing of personal data concerning you violates the European Data Protection Regulation or national law.
In accordance with Article 11 (1) of the GDPR, the possibility of your identification on the basis of the data concerning you will only be maintained for as long as it is necessary for the purpose of the respective data processing. Due to the complex encryption procedures, it is therefore possible that your data can no longer be linked to your identity afterwards. In this case, the data subject rights of Art. 15-20 DSGVO can only be asserted if you provide additional information that allows us or our cooperation partners to clearly identify you.
Contact details of the data protection officer: You can reach our external data protection officer at email@example.com.
Storage period: We store the data of you, which the participants of analytics union provide in their legitimate interest, until the legitimate interest expires, but at the longest only until the declaration of a corresponding objection. Your data will also be stored only as long as the company collecting the data is a participant of analytics union. After any termination of the cooperation, the data will be deleted within 10 working days.