As a service provider, we operate the analytics union, a cooperation of various distance selling companies (participants) with the aim of optimizing marketing measures. Data is processed without consent for marketing activities within the scope of the legitimate interest of the distance selling companies pursuant to Art. 6 para. 1 lit. f. GDPR for marketing activities without consent. The aim is to ensure that consumers, readers or donors only receive advertising that is highly relevant to them. This leads to resource conservation on the part of advertisers, a high level of acceptance among recipients and is also sustainable.

Companies that participate in the analytics union include retailers from various sectors such as fashion, home, living, food, gardening, collectors, novelties, etc., as well as publishers and charitable organizations. In the analytics union, only purchase information is processed without personal reference with the help of our service providers in accordance with Art. 11 GDPR. Names and addresses are not part of the processing, so that information in accordance with Art. 15 GDPR cannot be provided due to a lack of personal identification. Special categories of data pursuant to Art. 9 GDPR are not processed.

Controller for the processing:

Klarissengasse 4
48143 Münster, Germany

You can contact our external data protection officer at datenschutz(at)

If you have received an unsolicited advertising letter, please contact the data protection officer directly for further information in accordance with Art. 15 GDPR. For this purpose, there is an information and transparency label on every advertising letter.

If you generally do not wish to receive advertising mail, please contact the following address with the request to block your address(es):

DDV-Robinson list
P.O. Box 71 08 81
60498 Frankfurt
Tel. 069 79200991, online:

Data protection requests