Experience shows that direct marketing, flanked by other accompanying measures, is the driving force behind the advertising success of many successful campaigns. The decisive factor here: addressing the right people. In order to reach them and provide you with suitable address potentials, we first analyse your existing donor persona, if possible, i.e. we get a picture of them: What are their socio-demographics and their donor behaviour, are there any donation priorities? In this way, we can map the structure of your typical donors and select the potentials from our databases that match your donor type and are thus suitable addressees.