The big unique selling point of the mail-order alliance, which is transaction–based analysis,not only has a positive effect on the successful selection of prospects. The management of your own customers and ongoing communication with individual customers can also be supported in this way. In the scope of existing customer management, we can also enhance your customer data with information from the mail-order alliance, which is why the overview of consumers becomes more comprehensive, and the analysis options are multiplied. Using this procedure, the customer base can not only be evaluated using your internal information, but also using aspects such as buying behaviour of other participants or purchasingpreferences. By adding this information, the quality of a selection for a tender for example, advertising a specific product or selecting an address group for a seasonal mailing can be greatly improved, and the individual customer life cycle can also be included beyond your company. In the scope of our customer management, we provide you with a dashboard for a better overview of your customer structure, in which you can view your own analyses and show selected potentials. In addition, you receive a direct comparison of your company to other companies in this industry, on the basis of set key figures. We would be pleased to help you get to know your customers even better.