Since 2003, we have been supporting numerous customers as a service provider for dialog marketing and are specialized in analytical data management for mail order companies. In this context, we support you in postal customer acquisition and communication through data driven marketing. Due to the successful operation of the mail–order alliances in Germany and Austria with over 200 members, we have continually been able to offer our customers current and sustainable prospect potential. The analysis process used here is based on the transaction–based buying behaviour of the consumers,determines multiple buyers and can also be used for the optimisation of your own customer base, and the reactivation of inactive customers. In addition, we provide prospect potential outside of the alliance, in a household database, and therefore, we can provide all companies with data for sustainable communication and (new) customer acquisition in the mail-order sector.
As ABACUS Deutschland GmbH & Co. KG which arose from a joint venture between ABACUS International and AZ Direct GmbH, we have been independent of any group since01.01.2010, and acted under the name D.O.T.S.S. GmbH & Co. KG, until we changed our name to CUSTOMY – the analytics union – in september 2020.
Our team based in beautiful Münster advises our customers honestly, in a partner–like way, and on a level playing field. We look forward to being at your side and improving your new customer acquisition and existing customer management!